Google's login page today displays their logo adapted to honor Raymond Loewy.  Loewy is one of those persons whose influence even today is profound, yet little known.  Check out his website: http://www.raymondloewy.com

There you will find this: "Loewy lived by his own famous MAYA principle - Most Advanced Yet Acceptable. He believed that, 'The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.'"

That parallels the defining question I ask everyone, "If what you think is true turned out not to be when would you want to know?"  How to pay for college, your house, your cars; or how to save for your future with the goal of maintaining your present lifestyle are the financial solutions everyone wants.  Yet, sometimes even when presented with a superior outcome, people find it hard to accept the numbers staring them in the face.

In honor of Raymond Loewy, the designer of the Coca Cola bottle, I ask you, "If what  you think is true about your financial plan for college expenses and retirement turned out not to be true, when would you want to know?"