So GLAD you asked!

New family called today.  Mom said (sorta asked), "We're choosing among 4 colleges.  I guess you could do more for us if we knew which one our child is planning to attend."  Is that a question?  I took it as such and replied, "No, that would actually limit what I can do for you."

Occasionally a family will contact me.  They say, "Our child has told ABC University he is coming there.  We'd like for you to help us find scholarships now so we can afford it."

Two points:
First, no one is better qualified to find scholarship money than your student.  The student who wants scholarship money bad enough can usually find some.

Second, an "after the horse is out of the barn" approach extremely limits the options available.

Ideally, we like to work with families of tenth and eleventh graders for the actual college selection process.  For financial preparation, I'd say as soon as you know you're pregnant.

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